About
The founder of the viral Dubai chocolate, known as the “Fix Dessert Chocolatier” bar, is Sarah Hamouda. She launched the brand in 2021 after being inspired by her pregnancy cravings for a unique chocolate experience she couldn’t find. Hamouda, a British-Egyptian entrepreneur, has been based in Dubai since around 2015. She developed the chocolate bar with her husband, Yezen Alan.
FIX: more than a treat, it’s a whole experience. Every dessert bar we make is packed with flavors and textures and we absolutely love seeing the moment you unwrap one
FIX HEROES
Six Unique Flavours by FIX
-You Karak me up
-Mind your own Buiscoff
-Butter to be safe than Salty
-Can’t get Knafeh of it
-Cereously Chewsy
-Donut be latte
Awards & Achievements
The Philosophy
Dubai chocolate is a chocolate (typically a bar), which is made with incredibly cheap ingredients, but then sold for an outrageous amount to TikTokers and soccer moms. It contains nothing exclusive to Dubai, including the chocolate itself.
Dubai’s viral Kunafa chocolate, launched by FIX Chocolatier in 2021, has become a global sensation, thanks to a TikTok video that garnered over 120 million views in December 2023.
The green portion is actually rich pistachio cream, while the little crisp noodle-like bits are shredded pieces of phyllo dough, which goes by multiple names like kataifi or kadayif, depending on what region it’s being used in.
A delightful crunch comes from kataifi, which is a shredded phyllo pastry. This is layered with a smooth pistachio cream, and it is all drenched with a rich blanket of chocolate. The result is a multisensory experience that is unlike any other chocolate bar.
The bar features crispy kataifi, pistachio and tahini paste, all wrapped up in a casing of milk chocolate.